According to The Evening Standard article:

Parents could be paid to get their children to cycle to school under the latest controversial Government plan to tackle the growing obesity crisis. Guidance to councils suggests a 'cycling allowance' be paid by the local authority to parents of a pupil who is eligible for free school transport and who might otherwise travel to school by bus.

The idea came up in response to Liverpool considering giving free bikes to children.

Margaret Morrissey, spokeswoman for the National Confederation of Parent Teacher Associations, said: "The safety issue is the real difficulty of allowing children to cycle. Obviously, it is not realistic in cities."

Thinking big — and tackling obesity in a real way.

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